Business Succession Planning For Dental Practice Owners – Part II

Jordan Uditsky • April 2, 2026

How Buy-Sell Agreements Determine the Success of Your Transition

You spent years or decades building your dental practice from the ground up, recruiting talented associates and staff, cultivating a loyal patient base, and investing in the technology and infrastructure that have made it an enduring success. You made that happen, but what happens if something were to happen to you? What if you pass away suddenly and unexpectedly, you become disabled or incapacitated, or you simply want to call it a day and retire? Without a properly and thoughtfully drafted buy-sell agreement in place, your departure or absence could be the beginning of the end for the practice and the legacy you spent a career building.

 

A buy-sell agreement, sometimes called a buyout agreement or a business continuation agreement, is the defining document of your practice’s business succession plan. It is the key to every transition, no matter the nature of the business or industry, but having a buy-sell agreement in place is particularly critical for dental practice owners. Professional licensing requirements, patient relationships, and practice goodwill create layers of complexity that most other business owners don’t face. As we discussed in our first post in this series on succession planning, now is the time to work with your counsel to get this done, before circumstances deprive you of the opportunity to plan for your future and that of your practice.


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What Is a Buy-Sell Agreement?

 

A buy-sell agreement is a legally binding contract between co-owners of a business, or between an owner and the business itself, that governs what happens to an ownership interest when a triggering event occurs. Common triggering events include the death of an owner, permanent disability, retirement, divorce, personal bankruptcy, or the voluntary decision to sell.

 

In the dental practice context, these events carry additional stakes and greater potential risks or disruptions. Unlike other business owners, who can choose pretty much anyone they want to take over their ownership interest – a family member, a company executive, employees – state laws typically prohibit non-dentists from owning a dental practice. That means if a co-owner dies and their ownership interest passes to a non-licensed spouse or heir, a practice could face serious legal and regulatory exposure. A well-structured buy-sell agreement prevents that scenario by dictating exactly who can own an interest, under what conditions, and at what price.


Cross-Purchase vs. Entity Redemption

 

There are two fundamental structures for buy-sell agreements, and the right choice depends on the number of owners, your tax situation, and your long-term objectives.

 

  • Cross-purchase agreement. In this arrangement, the remaining owners purchase the departing owner's interest directly. This structure works well in smaller two- or three-dentist practices and offers the surviving owners a stepped-up tax basis in the acquired interest, which can reduce capital gains exposure if the practice is later sold.
  • Entity redemption agreement. Here,  the practice itself buys back the departing owner's interest. This is simpler to administer in larger group practices and avoids the logistical challenge of each owner carrying separate life insurance policies on every other owner.

 

The Valuation Situation

 

Valuation of the practice is probably the single most contested issue in buy-sell disputes. When that triggering event happens, and a buyout time arrives, determining how much the practice and its ownership interests are worth, and agreeing on how to get to that figure, can be fraught with disagreement or conflict.

 

Dental practices have unique valuation challenges. Patient retention rates, the personal goodwill of the departing dentist, the transferability of key referral relationships, and the quality and age of equipment all factor into value. General business metrics and the dollars-and-cents on a balance sheet do not adequately capture these nuances. The agreement should specify the valuation method upfront, whether that is a fixed price updated annually, a formula based on collections or EBITDA, or a third-party appraisal conducted by a healthcare-focused business valuator. Leaving valuation undefined, or using a formula that made sense years ago but no longer reflects market reality, is a recipe for litigation.

 

Funding the Buyout

 

A buy-sell agreement is only as good as the funding mechanism behind it. The most common method is life insurance, which provides an immediate lump sum in the event of an owner's death. Disability buyout insurance is equally important and significantly underutilized in most funding arrangements.  

 

For retirement or voluntary buyouts, installment payment structures are the norm. The agreement should specify payment terms, interest rates, and security arrangements, such as a promissory note secured by the practice assets, so that neither the buyer nor the seller is left in an untenable position.

 

Dental Practice-Specific Provisions

 

In addition to limitations on who can acquire ownership interests in a dental practice, other issues unique to the profession should be addressed in the buy-sell agreement. Restrictive covenants. Non-compete and non-solicitation clauses are subject to ever-changing state laws governing their allowable scope and enforceability, so they must be carefully drafted to withstand judicial scrutiny in order to protect the purchasing owners from having the departing dentist reopen two miles away and call every former patient.

 

Associate buyout pathways, if your practice uses them to attract and retain talent, should also be addressed to avoid disputes when an associate is ready to exercise their option. Additionally, if your practice operates under a DSO (Dental Support Organization) model or has any affiliation with a management services organization, those contractual relationships need to be accounted for in the buyout structure.

 

Do Not Wait for a Crisis to Start Planning

 

If you are a dental practice owner and you do not have a current, properly funded buy-sell agreement in place, you, your practice, and your retirement plans are all flying without a net. Don’t let all you’ve worked so hard for come crashing down. If you have questions or would like to discuss business succession planning for your dental practice, please call Grogan, Hesse & Uditsky at (630) 833-5533 or contact us online to arrange for your free initial consultation.

 

At Grogan Hesse & Uditsky, P.C., we focus a substantial part of our practice on providing exceptional legal services for dentists and dental practices, as well as orthodontists, periodontists, endodontists, pediatric dentists, and oral surgeons. We bring unique insights and deep commitment to protecting the interests of dental professionals and their practices and welcome the opportunity to work with you.

 

Jordan Uditsky, an accomplished businessman and seasoned attorney, combines his experience as a legal counselor and successful entrepreneur to advise dentists and other business owners in the Chicago area. Jordan grew up in a dental family, with his father, grandfather, and sister each owning their own dental practices. This blend of legal, business, and personal experience provides Jordan with unique insight into his clients’ needs, concerns, and goals.

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By the same token, don’t assume it is a bogus threat; crumble up the letter and throw it in the recycling. Deadlines in these letters are real, and failing to respond appropriately to a viable claim could lead to litigation. · Contact Your Attorney Immediately. This is not a DIY situation. Before responding to the letter or contacting the sender, consult with an attorney experienced in ADA compliance and website accessibility issues. Your lawyer can evaluate the demand letter or complaint, the validity of the claim, and the law firm behind it before formulating an appropriate response. Testers send many cookie-cutter letters that may contain boilerplate allegations of deficiencies that do not actually exist. · Evaluate Your Actual Compliance. Work with your attorney and website accessibility experts to have your website assessed against the Web Content Accessibility Guidelines (WCAG) , which courts often reference in ADA website cases. 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We bring unique insights and deep commitment to protecting the interests of dental professionals and their practices and welcome the opportunity to work with you. Jordan Uditsky, an accomplished businessman and seasoned attorney, combines his experience as a legal counselor and successful entrepreneur to advise dentists and other business owners in the Chicago area. Jordan grew up in a dental family, with his father, grandfather, and sister each owning their own dental practices. This blend of legal, business, and personal experience provides Jordan with unique insight into his clients’ needs, concerns, and goals.
Show More
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Bogus ADA Claims Regarding Dental Practice Websites Are Rampant. Your Lawyer Can Help You Tell the Difference Between a Real Problem and a Real Shakedown. Over 25 years have passed since the Americans with Disabilities Act (ADA) quite literally reshaped the landscape for people with disabilities. From building entrances to parking lots to restrooms to elevators, from hiring and employment opportunities to restaurants, stores, and websites, disabled Americans have far greater access to the same facilities, services, and opportunities as everyone else. Harassment at Best, Extortion at Worst For all the good it has accomplished, however, the ADA has also been abused by opportunistic individuals and attorneys who have used the law in bad faith to shake down small businesses, including dental practices, for alleged violations that have not actually caused any harm or infringed upon any rights afforded by the act. These self-appointed ADA compliance "testers" have filed thousands of nuisance ADA suits that have cost American businesses millions of dollars. According to one analysis, ADA lawsuits have increased by 320% since 2013, with over 4,000 suits filed in 2024 alone. Many plaintiff's law firms file hundreds of cookie-cutter ADA lawsuits each year. One person can visit multiple businesses or websites in a single day solely to identify even the slightest accessibility transgressions in order to generate claims. While these suits can focus on any number of alleged ADA shortcomings, those relating to website accessibility (discussed in detail in this earlier post ) filed by a handful of law firms and serial plaintiffs have earned the scorn of small businesses and practices across the country. That's because these "testers" and the lawyers who represent them specifically target small businesses, as they typically have limited means to defend themselves, may not be able to discern between legitimate and bogus claims, and often see a quick payoff as the path of least resistance. Here’s how the shakedown typically goes down: A plaintiff or their attorney sends the practice a demand letter in which they claim that the practice’s website is inaccessible to people with disabilities (e.g., missing image alt text, inaccessible forms, incompatible with screen readers). They cite a violation of Title III of the ADA. They make a demand for a cash settlement, often ranging from $2,500 to $25,000, alongside a request for accessibility fixes. The business/practice cuts a check in exchange for a release of any ADA claims by that plaintiff related to the website. The business/practice may then receive more demand letters, often from the same firm, on behalf of other plaintiffs who make the same claim, and the extortion continues. Don’t Act Impulsively – Do This Instead All this is not to say that dental practice owners should consider all such claims and demands to be frivolous or ignore their ADA obligations relating to their website. To be sure, a meritorious ADA lawsuit can indeed expose a practice to significant financial and reputational damage. Before reflexively giving in to an ADA demand letter and settling a supposed claim, practice owners should take the following steps: · Don't Panic, But Don't Ignore It. As noted, a demand letter with legalese and ominous language doesn’t mean that you’ve done anything wrong or actually violated the law. While your immediate reaction may include fear, confusion, or anger, don’t act impulsively. By the same token, don’t assume it is a bogus threat; crumble up the letter and throw it in the recycling. Deadlines in these letters are real, and failing to respond appropriately to a viable claim could lead to litigation. · Contact Your Attorney Immediately. This is not a DIY situation. Before responding to the letter or contacting the sender, consult with an attorney experienced in ADA compliance and website accessibility issues. Your lawyer can evaluate the demand letter or complaint, the validity of the claim, and the law firm behind it before formulating an appropriate response. Testers send many cookie-cutter letters that may contain boilerplate allegations of deficiencies that do not actually exist. · Evaluate Your Actual Compliance. Work with your attorney and website accessibility experts to have your website assessed against the Web Content Accessibility Guidelines (WCAG) , which courts often reference in ADA website cases. Understanding your site's actual accessibility helps inform whether settlement, remediation, or another approach makes sense and whether you need to take additional steps to avoid future claims. Keep in mind that this isn't just about legal compliance—it's good business. An accessible website serves all patients better and demonstrates your commitment to inclusivity. If you have questions about your business's ADA obligations and how to protect it from accessibility complaints, please call Grogan, Hesse & Uditsky at (630) 833-5533 or contact us online to arrange for your free initial consultation. At Grogan Hesse & Uditsky, P.C., we focus a substantial part of our practice on providing exceptional legal services for dentists and dental practices, as well as orthodontists, periodontists, endodontists, pediatric dentists, and oral surgeons. We bring unique insights and deep commitment to protecting the interests of dental professionals and their practices and welcome the opportunity to work with you. Jordan Uditsky, an accomplished businessman and seasoned attorney, combines his experience as a legal counselor and successful entrepreneur to advise dentists and other business owners in the Chicago area. Jordan grew up in a dental family, with his father, grandfather, and sister each owning their own dental practices. This blend of legal, business, and personal experience provides Jordan with unique insight into his clients’ needs, concerns, and goals.
Show More